Content Creation & Digital PR

We turn stories into signal.

Social Metrics Ltd creates, promotes, monetizes and distributes digital content — news portals, podcasts, documentaries and apps, backed by digital PR, strategic communications and SEO, built and broadcast across Africa and beyond.

6Network brands
3Countries of operation
2019Founded
6Core services
Part of the Social Metrics network
What We Do

One studio. Every format your audience actually consumes.

From breaking news to long-form documentary, we build the format that fits the story — then get it in front of the right audience.

Content Creation & Production

News, podcasts and documentaries, produced to one editorial standard for engaged, daily audiences.

Digital PR & Strategic Communications

Press placement, strategic messaging and day-to-day page management that keep your brand on message.

Generative AI Services

AI-assisted drafting, automated reporting and custom AI tools, built into the content pipeline without losing editorial oversight.

Digital Monetization

Advertising, sponsorship, subscriptions and partnerships that turn a growing audience into real revenue.

SEO & Audience Growth

Technical and editorial search optimization, backed by analytics, so your content actually gets found.

Apps & Digital Platforms

Digital products that put your content, community or catalogue directly in your audience's pocket.

About Social Metrics

A media and communications firm registered in the United Kingdom and Nigeria, built to help ideas travel further.

Since 2019 we've helped brands, institutions and independent voices create content that earns attention and holds it — then paired that content with the digital PR strategy needed to put it in front of the people who matter.

  • Editorial-grade content, built for distribution
  • A network of six owned media and creative brands
  • Teams across Port Harcourt, the UK and beyond
More about us
Port HarcourtHeadquarters
UK · NigeriaRegistered jurisdictions
Philip I. ThomasChief Executive Officer
Content + PRCore discipline
Ready when you are

Have a story worth telling? Let's get it out there.

Tell us what you're building and we'll map the content, PR and distribution plan to match.

Talk to our team