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Six disciplines. One editorial standard.

We create, promote, monetize and distribute content — the full path from a first draft to a paying, growing audience.

01 — Content Creation & Production

News, audio and video, produced to one standard.

We research, write, film and edit across every major content format — daily news coverage, podcast series and long-form documentary — so your story gets the format that suits it best.

  • News portals — daily reporting and analysis
  • Podcasts — full production, from studio to release
  • Documentaries — research, filming and post-production

Flagship brands

Report Afrique for news, Metrics Studios for podcast and video production, and TV Afrique for broadcast — all produced under one editorial roof.

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Flagship: Wired Africa

Our technology and innovation title, used as a proving ground for the same media-relations and page-management playbook we run for clients.

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02 — Digital PR & Strategic Communications

Get the story out, and keep the conversation on message.

We plan and run the communications strategy behind your brand — securing press coverage, managing your social pages day to day, and protecting your reputation when it matters most.

  • Strategic communications and messaging
  • Press placement and media relations
  • Social & page management, day to day
  • Reputation and crisis-response monitoring
03 — Generative AI Services

AI-assisted content, without losing the editorial eye.

We build generative AI into the content pipeline itself — drafting first passes faster, automating routine reporting, and giving editors AI-powered tools — while every publish still goes through a human editor.

  • AI-assisted drafting, summarizing and editing
  • Automated reporting and data-driven story leads
  • Custom chatbots and AI tools for your own brand
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Built by a content company

We use these tools daily across our own newsroom and studios, so what we build for clients has already been tested on our own deadlines.

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04 — Digital Monetization

Turn an audience into a revenue line.

Reach is only half the job. We help digital brands and creators build the revenue model around their content — advertising, sponsorship, subscriptions and partnerships — so growth actually pays.

  • Ad sales and sponsorship packaging
  • Subscription and paywall strategy
  • Brand partnerships and affiliate revenue
Talk monetization

Create, monetize, distribute

Monetization has been core to how we operate since day one — every brand in our own network is built to earn, not just to publish.

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Flagship: Report Afrique

Our highest-traffic property, built and tuned on the same technical and content SEO practice we apply for every client.

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05 — SEO & Audience Growth

Make sure the story gets found.

Great content that isn't discoverable doesn't grow an audience. We handle the technical and editorial SEO work that keeps your content ranking, plus the analytics to show what's working.

  • Technical and on-page SEO
  • Keyword and content strategy
  • Analytics, reporting and iteration
06 — Apps & Digital Platforms

Content products your audience can carry with them.

Beyond publishing, we design, build and maintain the platforms that put your catalogue, community or coverage directly into your audience's hands.

  • Product design and development
  • Content management and publishing tools
  • Ongoing hosting, support and maintenance
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Flagship: Tori Centre

Our community and listings platform, connecting our audience with the people, places and services they're searching for.

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Not sure where to start?

Tell us the story. We'll recommend the format.

A short conversation is usually enough to map out whether your project needs content, PR, AI tooling, a monetization plan, SEO, or all five.

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