Case study

Digital PR for AMAA in Rwanda 2018 and Nigeria

Pan-African publicity, earned media and event communications for major culture, cinema and destination properties.

Client: AMAA
Industry: Entertainment
Services: Publicity, Earned media, Event communications

Digital PR for AMAA in Rwanda 2018 and Nigeria

The challenge

Cultural properties compete for attention across many markets at once, and each event has a short window to build anticipation and turn it into attendance.

Our approach

We ran pan-African publicity, secured earned media and managed event communications across the AMAA.

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