High-stakes public campaigns are won or lost on clarity and speed. Messages have to hold under scrutiny, respond to events in real time and reach people where they already are.
SOCIAL METRICSMEDIA + INTELLIGENCE
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Case study
Politics and advocacy for TAN and #FixDelta
Message architecture, rapid-response communications and grassroots digital mobilisation for consequential campaigns for former president Goodluck Ebele Jonathan
The challenge
Our approach
We built the message architecture, ran rapid-response communications and organised grassroots digital mobilisation so supporters could carry the campaign through their own networks for GEJ.
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