High-stakes public campaigns are won or lost on clarity and speed. Messages have to hold under scrutiny, respond to events in real time and reach people where they already are.
SOCIAL METRICSMEDIA + INTELLIGENCE
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Politics and advocacy for TAN
Message architecture, rapid-response communications, election monitoring and grassroots digital mobilisation for consequential campaigns for former president Goodluck Ebele Jonathan
The challenge
Our approach
We built the message architecture, ran rapid-response communications, organised grassroots digital mobilisation so supporters could carry the campaign through their own networks for GEJ and monitored the election with our emonitoring tool.
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