01
Content systems
Editorial-grade stories, campaigns, podcasts and visual content engineered for every channel that matters.
SOCIAL METRICSMEDIA + INTELLIGENCE
Media intelligence company · UK / US / Nigeria
We make influenceintelligent.
Social Metrics unites media thinking, communications strategy and applied AI to help ambitious organisations move from attention to measurable influence.
Human-approved Evidence-led Built for Africa
SM / INTELLIGENCE CORE SYSTEM ONLINE
01Narrative intelligenceACTIVE
02Channel optimisationREADY
03Human review layerREQUIRED
OPERATING MODELSignal → Story → Distribution → Growth
SYSTEM IS ONLINE
STRATEGYCONTENTDIGITAL PRGENERATIVE AISEOPLATFORMS
00 / What we do
Every story, amplified.
We create, monetize and distribute digital content — news, podcasts, documentaries and apps — then put it in front of the right audience with digital PR and SEO. Reaching Africa and beyond.
01 / Capabilities
One intelligence layer.
Every growth discipline.
Strategy, production, distribution and measurement should speak to one another. We connect the full system—so every decision gets smarter.
Strategy · Production · Publishing
02
Digital PR
Narratives, media placement and reputation systems that create visibility—and make it mean something.
03
Applied AI
Human-supervised AI workflows, intelligence tools and automation built around the way your organisation actually works.
04
Search & growth
Technical SEO, search-led editorial strategy and analytics that compound discovery over time.
05
Digital revenue
Commercial models that connect audience value to sponsorships, subscriptions and meaningful partnerships.
06
Digital platforms
Fast, useful websites and digital products that turn your content, community or service into an experience.
02 / Applied intelligence
AI that earns its place in the workflow.
Not novelty. Not unsupervised content at scale. We design practical systems that surface insight, remove repetitive work and keep people accountable for the final decision.
✦ SYSTEM BRIEF
Understand the conversation before entering it.
Collect public signals, cluster themes and surface the tensions that matter—ready for human interpretation.
01Signal capture
02Theme clustering
03Narrative map
✓ ILLUSTRATIVE OUTPUT
READY FOR REVIEWDemo workflow · Outputs require human verification and approval.
✦ SYSTEM BRIEF
Turn one approved idea into a governed content system.
Structure briefs, adapt formats and prepare channel-ready drafts while editors retain control of facts, voice and approval.
01Approved brief
02Channel adaptation
03Editor review
✓ ILLUSTRATIVE OUTPUT
READY FOR REVIEWDemo workflow · Outputs require human verification and approval.
✦ SYSTEM BRIEF
Make distribution choices before spending the budget.
Compare audience, channel and creative scenarios to prioritise the combinations most likely to create meaningful action.
01Scenario design
02Channel weighting
03Learning loop
✓ ILLUSTRATIVE OUTPUT
READY FOR REVIEWDemo workflow · Outputs require human verification and approval.
03 / The method
From noise to impact.
Listen
Find the real tension in audience data, culture and conversation.
Frame
Turn the signal into a clear, defensible narrative people can remember.
Create
Build platform-native work with a distinct human point of view.
Move
Distribute, learn and optimise until attention becomes action.
04 / Selected work
Built for moments that matter.
Our work spans public conversation, culture and market entry—where clarity, timing and trust decide what happens next.
01
Public affairs
Politics & advocacy
Message architecture, rapid-response communications and grassroots digital mobilisation for consequential campaigns.
TAN · #FixDelta
02
Culture
Entertainment PR
Pan-African publicity, earned media and event communications for major culture, cinema and destination properties.
AMAA · CarniRiv · Filmhouse
03
Market entry
Corporate communications
Launch narratives and adoption-focused communications that help emerging brands earn attention and build trust.
Entro
05 / Case studies
Case studies.
How the work played out.
A closer look at the campaigns, launches and cultural moments behind the practice areas above.
Case study
Public affairs · 2015
Politics and advocacy for TAN
Message architecture, rapid-response communications, election monitoring and grassroots digital mobilisation for consequential campaigns for former…TANRead case study
Case study
Entertainment
Digital PR for AMAA in Rwanda 2018 and Nigeria
Pan-African publicity, earned media and event communications for major culture, cinema and destination properties.AMAARead case study
Project
Tourism · 2014
Brand Communication and Visibility for Carniriv - The Port Harcourt Carnival
Launch narratives and adoption-focused communications that help an emerging the carnival earn attention and build trust.CarniRivRead project
06 / Media solutions
Social Metrics Media Solutions.
Products that put intelligence to work.
Beyond campaigns, our portfolio includes platforms people use every day — from digital rallies that turn supporters into channels to borderless payments across Africa.
r
Rallify
Digital rallies that move people.
Rallify lets businesses, political campaigns, causes and communities host digital rallies. Supporters join in a few taps — sharing campaign posters as posts, wearing branded profile frames and spreading personal referral links — so a message travels through real people’s networks.
- Rally pages Launch a rally with its own page, message, visuals and call to action.
- Shareable posters Supporters post ready-made campaign posters to their own feeds and stories.
- Profile frames A branded frame on a supporter’s profile picture turns every avatar into a visible endorsement.
- Referral links Each supporter gets a personal link, so organisers can see who is bringing new people in.
IP
InversePay
Borderless payments across Africa and beyond.
InversePay is a cross-border payment platform built for Africa. People and businesses hold several currencies in one wallet, send money across borders in moments and pay out to bank accounts and mobile wallets — with the fee and rate shown before they confirm.
- Multi-currency wallets Hold currencies such as NGN, KES, RWF, UGX, GHS, USD and EUR side by side and switch between them at live…
- Instant transfers Send to family, friends and suppliers across borders, with payouts to bank accounts and mobile wallets.
- Physical and virtual cards Spend online and in store from the same balance.
- Business payments Bulk and salary payments, customer collections, multi-user team access and detailed transaction reports.
07 / Our network
We do not just advise media.
We build and operate it.
Our owned publishing and creative platforms keep us close to changing audience behaviour—and turn every day into a live intelligence lab.
08 / Clients
Trusted when it counts.
Campaigns, cultural properties and emerging brands that have relied on Social Metrics.
- TANPublic affairs
- AMAAEntertainment
- CarniRivCulture & tourism
- FilmhouseCinema
- EntroTechnology
-
Politician -
Politics and Activism -
Broadcast Media
HUMAN LAYERJudgement remains the advantage.
09 / About us
Africa-built.
Borderless by design.
Social Metrics is a media, AI and communications company headquartered in the United Kingdom, with an African office in Port Harcourt.
Since 2019, we have helped organisations and independent voices create work that earns attention, holds trust and travels further.
Human judgement, AI speed Editorial standards by default Local context, global execution
10 / Registrations
Registered in three markets.
Operating across borders.
Social Metrics is registered in the United Kingdom, the United States and Nigeria.
GB
HeadquartersUnited Kingdom
- Entity
- Social Metrics Ltd.
- City
- Coventry
- Registry
- Companies House
US
Registered entityUnited States
NG
African officeNigeria
- City
- Port Harcourt
- Registry
- Corporate Affairs Commission
Start a conversation
Bring us the ambition.
We’ll build the influence.
Tell us what you are launching, changing or trying to make matter.
EMAIL OUR TEAMinfo@socialmetricsng.comMESSAGE ON WHATSAPP+234 701 394 5737
HeadquartersCoventry, United Kingdom
African officePort Harcourt, Nigeria