01
Content systems
Editorial-grade stories, campaigns, podcasts and visual content engineered for every channel that matters.
SOCIAL METRICSMEDIA + INTELLIGENCE
Media intelligence company · UK / Nigeria
We make influenceintelligent.
Social Metrics unites media thinking, communications strategy and applied AI to help ambitious organisations move from attention to measurable influence.
Human-approved Evidence-led Built for Africa
SM / INTELLIGENCE CORE SYSTEM ONLINE
01Narrative intelligenceACTIVE
02Channel optimisationREADY
03Human review layerREQUIRED
OPERATING MODELSignal → Story → Distribution → Growth
AI, with editorial judgement
2019 Built for real-world influence
STRATEGY CONTENT DIGITAL PR GENERATIVE AI SEO PLATFORMS
00 / What we do
Every story, amplified.
We create, monetize and distribute digital content — news, podcasts, documentaries and apps — then put it in front of the right audience with digital PR and SEO. Reaching Africa and beyond.
01 / Capabilities
One intelligence layer.
Every growth discipline.
Strategy, production, distribution and measurement should speak to one another. We connect the full system—so every decision gets smarter.
Strategy · Production · Publishing
02
Digital PR
Narratives, media placement and reputation systems that create visibility—and make it mean something.
03
Applied AI
Human-supervised AI workflows, intelligence tools and automation built around the way your organisation actually works.
04
Search & growth
Technical SEO, search-led editorial strategy and analytics that compound discovery over time.
05
Digital revenue
Commercial models that connect audience value to sponsorships, subscriptions and meaningful partnerships.
06
Digital platforms
Fast, useful websites and digital products that turn your content, community or service into an experience.
02 / Applied intelligence
AI that earns its place in the workflow.
Not novelty. Not unsupervised content at scale. We design practical systems that surface insight, remove repetitive work and keep people accountable for the final decision.
✦ SYSTEM BRIEF
Understand the conversation before entering it.
Collect public signals, cluster themes and surface the tensions that matter—ready for human interpretation.
01Signal capture
02Theme clustering
03Narrative map
✓ ILLUSTRATIVE OUTPUT
READY FOR REVIEW
Demo workflow · Outputs require human verification and approval.
✦ SYSTEM BRIEF
Turn one approved idea into a governed content system.
Structure briefs, adapt formats and prepare channel-ready drafts while editors retain control of facts, voice and approval.
01Approved brief
02Channel adaptation
03Editor review
✓ ILLUSTRATIVE OUTPUT
READY FOR REVIEW
Demo workflow · Outputs require human verification and approval.
✦ SYSTEM BRIEF
Make distribution choices before spending the budget.
Compare audience, channel and creative scenarios to prioritise the combinations most likely to create meaningful action.
01Scenario design
02Channel weighting
03Learning loop
✓ ILLUSTRATIVE OUTPUT
READY FOR REVIEW
Demo workflow · Outputs require human verification and approval.
03 / The method
From noise to impact.
Listen
Find the real tension in audience data, culture and conversation.
Frame
Turn the signal into a clear, defensible narrative people can remember.
Create
Build platform-native work with a distinct human point of view.
Move
Distribute, learn and optimise until attention becomes action.
04 / Selected work
Built for moments that matter.
Our work spans public conversation, culture and market entry—where clarity, timing and trust decide what happens next.
01
Public affairs
Politics & advocacy
Message architecture, rapid-response communications and grassroots digital mobilisation for consequential campaigns.
TAN · #FixDelta · PDP · LP · APC
02
Culture
Entertainment PR
Pan-African publicity, earned media and event communications for major culture, cinema and destination properties.
AMAA · CarniRiv · Filmhouse · SAM DEDE · WALTER ANGA
03
Market entry
Corporate communications
Launch narratives and adoption-focused communications that help emerging brands earn attention and build trust.
ALCON · EPIC ATLANTIC · ENTRO · BENKLINE · NLNG
05 / Our network
We do not just advise media.
We build and operate it.
Our owned publishing and creative platforms keep us close to changing audience behaviour—and turn every day into a live intelligence lab.
01REPORT AFRIQUE
02WIRED.AFRICA
03VISUAL PLUS
04RA.AFRICA
05METRICS STUDIOS
HUMAN LAYERJudgement remains the advantage.
06 / About us
Africa-built.
Borderless by design.
Social Metrics is a media, AI and communications company headquartered in the United Kingdom, with an African office in Port Harcourt.
Since 2019, we have helped organisations and independent voices create work that earns attention, holds trust and travels further.
Human judgement, AI speed Editorial standards by default Local context, global execution
Start a conversation
Bring us the ambition.
We’ll build the influence.
Tell us what you are launching, changing or trying to make matter.
EMAIL OUR TEAMinfo@socialmetricsng.comMESSAGE ON WHATSAPP+234 701 394 5737
HeadquartersCoventry, United Kingdom
African officePort Harcourt, Nigeria