Media intelligence company · UK / US / Nigeria

We make influenceintelligent.

Social Metrics unites media thinking, communications strategy and applied AI to help ambitious organisations move from attention to measurable influence.

Build with us Explore our AI systems

Human-approved Evidence-led Built for Africa

SM / INTELLIGENCE CORE SYSTEM ONLINE

01Narrative intelligenceACTIVE

02Channel optimisationREADY

03Human review layerREQUIRED

OPERATING MODELSignal → Story → Distribution → Growth

SYSTEM IS ONLINE

STRATEGYCONTENTDIGITAL PRGENERATIVE AISEOPLATFORMS

00 / What we do

Every story, amplified.

We create, monetize and distribute digital content — news, podcasts, documentaries and apps — then put it in front of the right audience with digital PR and SEO. Reaching Africa and beyond.

01 / Capabilities

One intelligence layer.
Every growth discipline.

Strategy, production, distribution and measurement should speak to one another. We connect the full system—so every decision gets smarter.

Content systems

Editorial-grade stories, campaigns, podcasts and visual content engineered for every channel that matters.

Strategy · Production · Publishing

Digital PR

Narratives, media placement and reputation systems that create visibility—and make it mean something.

Narrative · Media · Reputation

Applied AI

Human-supervised AI workflows, intelligence tools and automation built around the way your organisation actually works.

Automation · Intelligence · Governance

Search & growth

Technical SEO, search-led editorial strategy and analytics that compound discovery over time.

SEO · Analytics · Conversion

Digital revenue

Commercial models that connect audience value to sponsorships, subscriptions and meaningful partnerships.

Ads · Membership · Partnerships

Digital platforms

Fast, useful websites and digital products that turn your content, community or service into an experience.

Web · Apps · Product

02 / Applied intelligence

AI that earns its place in the workflow.

Not novelty. Not unsupervised content at scale. We design practical systems that surface insight, remove repetitive work and keep people accountable for the final decision.

✦ SYSTEM BRIEF

Understand the conversation before entering it.

Collect public signals, cluster themes and surface the tensions that matter—ready for human interpretation.

01Signal capture

02Theme clustering

03Narrative map

✓ ILLUSTRATIVE OUTPUT

READY FOR REVIEW

Opportunity identifiedLead with proof of reliability before product features. Trust is the narrative gateway.

Trust

88%

Access

67%

Innovation

54%

Demo workflow · Outputs require human verification and approval.

03 / The method

From noise to impact.

Listen

Find the real tension in audience data, culture and conversation.

Frame

Turn the signal into a clear, defensible narrative people can remember.

Create

Build platform-native work with a distinct human point of view.

Move

Distribute, learn and optimise until attention becomes action.

04 / Selected work

Built for moments that matter.

Our work spans public conversation, culture and market entry—where clarity, timing and trust decide what happens next.

Public affairs

Politics & advocacy

Message architecture, rapid-response communications and grassroots digital mobilisation for consequential campaigns.

TAN · #FixDelta

Culture

Entertainment PR

Pan-African publicity, earned media and event communications for major culture, cinema and destination properties.

AMAA · CarniRiv · Filmhouse

Market entry

Corporate communications

Launch narratives and adoption-focused communications that help emerging brands earn attention and build trust.

Entro

05 / Case studies

Case studies.
How the work played out.

A closer look at the campaigns, launches and cultural moments behind the practice areas above.

Case study Public affairs · 2015 Politics and advocacy for TAN Message architecture, rapid-response communications, election monitoring and grassroots digital mobilisation for consequential campaigns for former…TANRead case study

Case study Entertainment Digital PR for AMAA in Rwanda 2018 and Nigeria Pan-African publicity, earned media and event communications for major culture, cinema and destination properties.AMAARead case study

Project Tourism · 2014 Brand Communication and Visibility for Carniriv - The Port Harcourt Carnival Launch narratives and adoption-focused communications that help an emerging the carnival earn attention and build trust.CarniRivRead project

All case studies

06 / Media solutions

Social Metrics Media Solutions.
Products that put intelligence to work.

Beyond campaigns, our portfolio includes platforms people use every day — from digital rallies that turn supporters into channels to borderless payments across Africa.

r 01Digital mobilisation

Rallify

Digital rallies that move people.

Rallify lets businesses, political campaigns, causes and communities host digital rallies. Supporters join in a few taps — sharing campaign posters as posts, wearing branded profile frames and spreading personal referral links — so a message travels through real people’s networks.

Rally pages Launch a rally with its own page, message, visuals and call to action.
Shareable posters Supporters post ready-made campaign posters to their own feeds and stories.
Profile frames A branded frame on a supporter’s profile picture turns every avatar into a visible endorsement.
Referral links Each supporter gets a personal link, so organisers can see who is bringing new people in.

Visit rallify.live Explore Rallify

IP 02Payments

InversePay

Borderless payments across Africa and beyond.

InversePay is a cross-border payment platform built for Africa. People and businesses hold several currencies in one wallet, send money across borders in moments and pay out to bank accounts and mobile wallets — with the fee and rate shown before they confirm.

Multi-currency wallets Hold currencies such as NGN, KES, RWF, UGX, GHS, USD and EUR side by side and switch between them at live…
Instant transfers Send to family, friends and suppliers across borders, with payouts to bank accounts and mobile wallets.
Physical and virtual cards Spend online and in store from the same balance.
Business payments Bulk and salary payments, customer collections, multi-user team access and detailed transaction reports.

Visit inversepay.si Explore InversePay

03Politics

VoteMetrics

Modern Election Monitoring Solution

VoteMetrics is a modern election monitoring solution that helps political organisations coordinate field operations and track election-day information from polling units to a central command centre. It supports secure result and incident reporting, offline data collection, live dashboards, geographic analysis, and audit trails—giving decision-makers timely, structured information to guide their response.

Live election dashboard Track reports and declared figures by state, LGA, ward and polling unit.
Field reporting Give authorised agents a secure way to submit result sheet photos, vote figures, turnout updates and…
Alerts and incident tracking Flag issues such as violence, intimidation or result sheet snatching, with time, location, severity and…
Situation room analytics View trends, compare areas, identify emerging patterns and export reports to support timely decisions.

Request for demo Explore VoteMetrics

04Humanitarian

Small Help

Small gifts. Life-saving care.

Small Help connects people who want to help with verified medical needs in Nigeria. It makes giving accessible, directs approved funds to healthcare providers and publishes payment records and treatment updates so donors can follow how their support is used.

Verified medical campaigns Patients or trusted representatives can submit an appeal, with medical documents and treatment costs…
Accessible giving Donors can browse approved cases and contribute securely, with options to support urgent needs.
Direct provider payments Approved funds go to hospitals and other verified medical providers, rather than personal accounts.
Transparent impact updates Follow donations, provider payments and treatment outcomes through public records and patient updates.