Content Creation & Digital PR

Every story, on air.

Social Metrics Ltd creates, promotes, monetizes and distributes digital content — news, podcasts, documentaries and apps — then puts it in front of the right audience with digital PR, strategic communications and SEO. Broadcasting across Africa and beyond since 2019.

6Network brands
3Countries of operation
2019Founded
6Core services
Part of the Social Metrics network
What We Do

One studio. Every format your audience actually consumes.

From breaking news to long-form documentary, we build the format that fits the story — click through to explore each discipline.

Content Creation & Production

News, podcasts and documentaries, produced to one editorial standard for engaged, daily audiences — from daily reporting to full studio production.

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Digital PR & Strategic Communications

Press placement, strategic messaging and day-to-day page management that keep your brand on message — plus reputation monitoring when it matters most.

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Generative AI Services

AI-assisted drafting, automated reporting and custom AI tools, built into the content pipeline without losing editorial oversight — every publish still goes through a human editor.

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Digital Monetization

Advertising, sponsorship, subscriptions and partnerships that turn a growing audience into real revenue — built on the same model we run across our own network.

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SEO & Audience Growth

Technical and editorial search optimization, backed by analytics, so your content actually gets found. Curious where you stand today? Try our free audit tool.

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Apps & Digital Platforms

Digital products that put your content, community or catalogue directly in your audience's pocket — designed, developed and maintained in-house.

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About Social Metrics

A media and communications firm registered in the United Kingdom and Nigeria, built to help ideas travel further.

Since 2019 we've helped brands, institutions and independent voices create content that earns attention and holds it — then paired that content with the digital PR strategy needed to put it in front of the people who matter.

  • Editorial-grade content, built for distribution
  • A network of six owned media and creative brands
  • Teams across Port Harcourt, the UK and beyond
More about us
Port HarcourtHeadquarters
UK · NigeriaRegistered jurisdictions
Philip I. ThomasChief Executive Officer
Content + PRCore discipline
FAQ

Common questions, answered plainly.

If your question isn't here, it's a good excuse to talk to us directly.

What kinds of clients do you work with?

Brands, institutions, public figures and independent creators — anyone with a story that needs both good content and a real distribution plan. Projects range from a single documentary to an ongoing PR and content retainer.

Do you only work with brands in Nigeria?

No. We're headquartered in Port Harcourt and registered in both Nigeria and the United Kingdom, and our network already reaches audiences across multiple countries — most of our services can be delivered fully remotely.

Can you handle content, PR and monetization as one project?

That's the model we built the company around. Most engagements combine at least two disciplines — for example content production paired with SEO, or a PR campaign paired with a monetization strategy — coordinated by one team instead of several vendors.

How does the free website audit work?

Our free audit tool fetches your public page live and checks real on-page SEO factors — title tags, meta descriptions, HTTPS, structured data and more — then scores it transparently. No account needed.

How do I start a project with you?

Send us a message through the contact page with a short outline of what you're building. We typically respond within one business day to schedule an initial call.

Ready when you are

Have a story worth telling? Let's get it out there.

Tell us what you're building and we'll map the content, PR and distribution plan to match.

Talk to our team