A new brand entering a market has to earn attention and trust at the same time, before people are ready to adopt it.
SOCIAL METRICSMEDIA + INTELLIGENCE
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Brand Communication and Visibility for Carniriv - The Port Harcourt Carnival
Launch narratives and adoption-focused communications that help an emerging the carnival earn attention and build trust.
The challenge
Our approach
We shaped the launch narrative and ran adoption-focused corporate communications built around proof and reliability.
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